For the ‘adult’ version of Vital Signs an alphabet that drew inspiration from infographic-esque pictograms and measurement devices, including a couple alternates for common letters (E, L, S). Creative Direction: Rick Thomas, Juice Creative inc.
Visual Identity by Bruce Mau Design for OCAD University. The concept behind this logo is that it is a blank canvas. The work of students can be featured in it as well as other themes. It is very graphic, the type is used to complement that geometry.