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Need Social Media Mktg & Mngt. Visit: https://t.co/wRQEnczDYG Welcome to the Future of Apps  Its About to Get Pe https://t.co/xHCUG62w71

Mobile Users Snack More Often - See more mobile app useage data from Localytics!

Messaging apps aren’t necessarily any more private and secure than a more public social network — that depends on their use of encryption techniques and security practices — but they feel that way, which has also factored into their growing adoption.

The mobile app gold rush may be over

Messaging apps aren’t necessarily any more private and secure than a more public social network — that depends on their use of encryption techniques and security practices — but they feel that way, which has also factored into their growing adoption.

Millennials in the US spend nearly 30 hours a month on social apps, 26 of those on Facebook, according to a comScore report. Social media apps account for 29% of overall mobile app use.

Mobile Millennials Spend Almost An Hour A Day On Facebook [comScore]

Millennials in the US spend nearly 30 hours a month on social apps, 26 of those on Facebook, according to a comScore report. Social media apps account for 29% of overall mobile app use.

IAB Europe unveils its GDPR Transparency & Consent Framework http://qoo.ly/mw4t5

IAB Europe unveils its GDPR Transparency & Consent Framework

IAB Europe unveils its GDPR Transparency & Consent Framework http://qoo.ly/mw4t5

Millennials shop on devices — lots of devices. According to research, 30% of millennials use four or more devices a day. Smartphones are the biggest category of device, of course. Most millennials will check their smartphones 34 times a day.  Their preferred shopping method is via mobile, with 52% of millennials using smartphones for browsing and shopping.  There are some obvious takeaways,  Create a mobile optimized shopping experience. Big images, easy-to-tap buttons, and seamless mobile…

5 Ecommerce Techniques for Connecting with Millennial Shoppers

Study: Ads Effective As Way To Stimulate Dormant App Usage, Prevent Deletion

Study: Ads Effective As Way To Stimulate Dormant App Usage, Prevent Deletion

Smartphone owners spend nearly 90 percent of mobile device time in apps. However, only a small fraction of the 25 to 40 apps on users' devices are regularl

What People Want from Apps in the Future

Welcome to the Future of Apps - It’s About to Get Personal

New Localytics research reveals what users want from apps, and what keeps them engaged.

Millennials Smile for Snapchat http://www.emarketer.com/Article/Millennials-Smile-Snapchat/1012324/2  #Millennials

[ Social Media User Share Among US Internet Users, by Age and Site (Dec Shared

In the third quarter, worldwide downloads were 90% higher on Google Play versus the iOS App Store, up from its earlier 85% lead in the prior quarter. This growth is being contributed to emerging markets like India, Indonesia, and Vietnam, where sub-$50 smartphones are bringing more of the population online.

iOS App Store Revenue Now 80 Percent Higher Than Google Play, Thanks To China

The move to larger-screened iPhones has led to China becoming Apple's most important market, according to a new report from App Annie analyzing the impact the.

Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps

When you're planning a campaign, selecting the right ad format is a question of environment, availability, and of course, audience. To generate interest in its vehicles among a target audience of Millennials, Toyota partnered with BuzzFeed to create a collection of native ad content that resonates with these young consumers.  Included in the campaign are two online quizzes promoting the Toyota Camry. One was developed in Spanish, a first for BuzzFeed, while the second was designed to…

3 digital marketing strategies for making ads more relevant

When you're planning a campaign, selecting the right ad format is a question of environment, availability, and of course, audience. To generate interest in its vehicles among a target audience of Millennials, Toyota partnered with BuzzFeed to create a collection of native ad content that resonates with these young consumers. Included in the campaign are two online quizzes promoting the Toyota Camry. One was developed in Spanish, a first for BuzzFeed, while the second was designed to…

Mobile + Social = Benefits for Brands in France http://www.emarketer.com/Article/Mobile-Social-Benefits-Brands-France/1011733/2  #mobile #socialmedia

Despite Concerns, Interest in Mobile Audience Targeting Rises - eMarketer

designing an effective mobile purchase page

How To Design A Better Mobile Checkout Process

Two examples of responsive mobile checkout processes.

Mobile app developer versus Website development

US Media Trend: Websites Attract Bigger Audiences, but Users Spend More Time in Apps - Digits - WSJ

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