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Growth rates will begin to slow starting in 2016 and taper off to 9.5% by 2020. http://www.emarketer.com/Article/Media-Entertainment-Marketers-Ramp-Up-Digital-Efforts/1013976?ecid=NL1001 #advertising

US Financial Industry Increases Mobile Spending to Push New Services

Mobile video is reaching an increasing amount of digital users. http://www.strive3.com/2016/11/6-social-media-best-practices/

Social media is full of both opportunities and pitfalls for businesses.

9 Global Internet Trends for to inform your 2017 strategy Key Insights from KPCBs latest report

9 Global Internet Trends for to inform your 2017 strategy Key Insights from KPCBs latest report

#Marketers need to be aware of the evanescent marketing landscape. #digitalvideo  Data from Hootsuite.

need to be aware of the evanescent marketing landscape. Data from Hootsuite.

Getting smartphone owners to download an app is still somewhat of a challenge for a number of marketers. According to research, there are a variety of reasons why smartphone owners install a mobile app, and one of the main motivations is simple: They had a specific task, and they thought the app would help.

More than half of app marketers worldwide buy ads to retarget app users, and many who don’t currently plan to in the 12 months. Still, most app marketers are only allocating a small percentage of their budget to retarget users.

Content marketing presents challenges as well as opportunities.

The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

7 Things Top-Performing Technology Marketers Do With Their Content (CMI)

Timeline of Digital Music Sales Growth in the US

For the first 9 months of digital album sales in the U. are up over the same period last year. American fans have already purchased 1 billion digital tracks, a pace that should break record of billion sold, according to Nielsen. A look at music sales.

mobile advertising forecast

Forecast: Nearly Three-Quarters Of Digital Ad Spending To Be Mobile By 2019

Call it a one-two punch to advertisers and content providers. With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multitasking while watching television continues to rise, while cord-cutting also accelerates.

Viewer experience relies on and the industry are changing.

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