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Social Media User Stats
We are pleased to continue our advent calendar Day 2 release with the definition of "Social Media Analytics". Kelsey Simmons, Business Intelligence Analyst at WhoWhatWear has shared his definition of the term with us. 🎈 The definition of "Social Media Analytics" Social Media Analytics is the study of the performance of social content in order to understand how users are interacting with and responding to specific digital media. As this ecosystem is constantly in flux and varies by…
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Twitter's Heart Beats the Star: 27 Percent Jump in Activity Since Favorites Became Likes
People Like Twitter's Like Button: 27 Percent Jump in Activity Since Favorites Became Likes