FRO FRO™ is a new ice cream cookie brand. Sold primarily in supermarkets, it needed to stand out on the shelf amongst household brands like Häagen-Dazs and Ben & Jerry’s. We set out to create a brand that feels reliable and provocative at the same time, in order to make shoppers curious enough to pick out the product. A simple and catchy brand name was conceived to create a lasting impression, especially on kids.
Nice Blocks—Summer on a Stick — The Dieline “Nice Blocks are a dairy-free, fairtrade ice block, made with natural, organic ingredients. The direction for the new packaging was defined as ‘summer on a stick’—fun, exciting, and an explosion of flavour—evoking long hot days at the beach.” “Nice Blocks are a fun treat first, natural and organic second. To meet the brief, the new packaging had to be bright, colourful and eye-catching, with a second level communication of its credentials.
The "MOO" logo was designed after a biomorphic principle, making it memorable as it playfully recalls a plump, productive cow form or the soft, creamy yogurt body. The three letters comprising the logo-typed name serve as a generous surface-base of creative alternatives so that flavo