Study: To win over millennials, increase your digital presence:Want to entice twenty-something consumers? Don’t wait by the phone. Younger audiences are choosing to interact with brand managers via myriad online channels. Here’s how to adapt.
Why PR pros should not ignore Gen Xers: Marketers have emphasized reaching millennials and boomers, leaving Gen Xers an afterthought. Here’s why brand managers must also target this forgotten generation.
App pays consumers for selfies—and data:Every brand seems to be cashing in on the selfie craze. A mobile app reaps information for companies seeking data on customers. 'A lot of glistening shoulders right out of the shower.'
Spotify's Latest Campaign Has Fun With Users' Ridiculous Playlist Names