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While the best defense against copycat competitors is to stay ahead of them with a continuous stream of innovative, highly differentiated, and superior products and services, it is equally important to seek as much legal protection as possible for your brand. Trademark Law As a brand steward, you must be aware of the laws under …

While the best defense against copycat competitors is to stay ahead of them with a continuous stream of innovative, highly differentiated, and superior pro

I found this article really interesting based upon the fact that UK owns the right to put "Kentucky" on a t-shirt. I would have thought that something like that could not be owned. I also wonder how common a legal case like this one is. I am sure not very many people know the trademark fact.

Moonshine Maker Loses ‘Kentucky’ in Legal Battle With University

A trademark dispute hangs on use of the state’s name on T-shirts and other branded apparel in the University of Kentucky’s signature royal blue.

Self-balancing motorized boards, known as hoverboards, Swagways, self-balancing scooters or personal transporters, have forced lawmakers to figure out how safe they are and how to regulate them.

Laws Struggle to Keep Up as Hoverboards’ Popularity Soars

Self-balancing motorized boards, known as hoverboards, Swagways, self-balancing scooters or personal transporters, have forced lawmakers to figure out how safe they are and how to regulate them.

APPLE!  PAY YOUR TAXES!  By Stephen Lam/ Getty Images.

Europe Slams Apple with Unprecedented $14.5 Billion Tax Bill

Apple Wins Ruling in New York iPhone Hacking Order. A federal judge denied the use of the All Writs Act, a law that federal authorities have cited in insisting on Apple’s help breaking into iPhones.

Zuckerbergs Philanthropy Uses L.L.C. for More Control The Chan Zuckerberg Initiative founded by Mark Zuckerberg and his wife Dr. Priscilla Chan is structured as a limited liability company which will give the couple more flexibility in their giving. Technology Philanthropy Corporations

Mark Zuckerberg’s Philanthropy Uses L.L.C. for More Control

How Mark Zuckerberg’s Altruism Helps Himself. Zuckerberg set up a limited liability company, which has reaped enormous benefits as public relations coup and will help minimize his tax bill.

Z-Burger Case Shows Value of Trademark Protection

Z-Burger Case Shows Value of Trademark Protection

Ensuring that a brand is registered and protected requires several important steps, and not taking the time now can backfire later, experts say.

Good brand management is not simply a matter of keeping everything from the logo to the product consistent. A good brand manager must also strive to reinterpret brand equity as times, competitors and customers change around them.

Good brand management is not simply a matter of keeping everything from the logo to the product consistent. A good brand manager must also strive to reinterpret brand equity as times, competitors and customers change around them.

Driverless Cars Limits Include Human Nature Vehicles are increasingly able to do routine tasks but the problem vexing the automobile industry is how to keep drivers ready to take over the wheel when necessary. Technology Driverless and Semiautonomous Vehicles

For Now, Self-Driving Cars Still Need Humans

By JOHN MARKOFF Vehicles are increasingly able to do routine tasks, but the problem vexing the automobile industry is how to keep drivers ready to take over the wheel when necessary.

The homeless billionaire - Nicolas Berggruen

Nicolas Berggruen is on a crusade for ideas

Nicolas Berggruen, the ‘homeless billionaire’, is on a crusade for ideas on his next big investment

Many See I.R.S. Penalties as More Affordable Than Insurance - NYTimes.com

Expensive premiums and high deductibles for policies sold under the Affordable Care Act make tax penalties the preferred option for some resisters.

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