Swedish energy company Umeå Energi has installed special lights in 30 different bus stops in Umeå, to help commuters combat Seasonal Affective Disorder. The disorder is caused by lack of sunlight, causing people to feel tired and depressed. The concept is designed to provide light therapy for commuters. The intentional choice of a public setting for the marketing push transforms normal city infrastructure into community ‘healing centers’.
Maybe I should start Eland jumping rather then Horse jumping!
Light Therapy in Umea, Sweden - Sitting 300 miles north of Stockholm, Umea receives very little natural daylight during the winter months, which can take a severe toll on the mental and physical health of some people. After the lights were installed in the bus stops, ridership in the city increased by 50%.
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1940s 1950s WINTER CITY STREET SCENE WITH PEDESTRIANS IN SNOW CHRISTMAS LIGHTS Stock Photos