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The US retail industry’s advertising spending on paid digital media will reach $11.05 billion in 2014 and rise to $17.39 billion by 2018, fo...

US Retail Industry Maintains Position as Digital Ad Spend Leader - eMarketer

Retail Giant Nordstrom Joins Syndicate In $15.5 Million Round For On-Demand Custom Shoe Retailer Shoes Of Prey | TechCrunch

Retail Giant Nordstrom Joins Syndicate In

These new fashion companies have taken a different approach to the industry, using the benefits of e-commerce to make only what they need, when their customers want it.

Luxury brands have been slow to the mobile party, with marketers steering clients toward traditional brick-and-mortar locations where products could be displayed in elegant surroundings and customers were treated to an impeccable shopping experience. But luxury brands are making up for lost time, according to a new eMarketer report, “Luxury Marketing: Recreating the One-on-One Experience with Mobile.”

US Luxury Advertisers Who Plan on Increasing Their Use of Select Digital Formats in 2012 (% of respondents)

Social media plays a big role in organic search rankings (see chart below). Second, Facebook's ad products, particularly its retargeting and mobile ads, are reporting solid numbers on the engagement and conversion front, L2 finds. Finally, a new wave of visual social media platforms, like Instagram and Vine, are proving good marketing tools that generate up to 25 times the engagement of other community-based platforms.

Social Media Fails to Drive Sales for Fashion Brands. Now What?

Retail Industry Remains the Largest Spender in US Digital Advertising - eMarketer

Direct-response, search spending garners the greatest share of retailers’ digital advertising

According to Forrester’s survey, only 20% of retail search marketers have access to real-time conversion data, and less than half can see conversions before the next business day.

According to Forrester’s survey, only of retail search marketers have access to real-time conversion data, and less than half can see conversions before the next business day.

Retailers Look to Merge Offline and Online Shopping Experiences in 2014 - eMarketer

More digital purchases of categories with low online sales will drive retail ecommerce growth

Despite this, retailers are clearly investing resources in establishing a presence on various social media. L2 Think Tank found that the adoption by retailers of Facebook, Twitter, YouTube, Pinterest and Instagram had climbed between 2012 and 2013. Twitter, Facebook and YouTube saw almost complete adoption rates, while the use of Pinterest and Instagram was at 90%. Participation on foursquare, meanwhile, dropped to 10% from 28% last year.

Social Media Drives a Small Share of Online Consumers to Retail Sites - eMarketer

Digital video advertising in the US is increasing at an eye-popping rate, but TV ad spending will still outpace digital video in dollar grow...

Digital video advertising in the US is increasing at an eye-popping rate, but TV ad spending will still outpace digital video in dollar grow.

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