Google launches free version of Optimize 360, introduces Session Quality Score metric & more The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager.
At Covario's INFLECTIONPoint event last week, several marketers gathered to talk about search analytics today, how to get a handle on tracking a multiscreen
There’s no such thing as a free lunch, and harnessing data for better marketing and business results is no exception. It costs time and resources to get, maintain, understand and use data—but decision-makers worldwide are seeing a benefit.
Data Management Platforms Fall Short of Marketer Expectations - eMarketer
How To Replace Google's (Not Provided) Data To Strike SEO Gold
How To Replace Google’s (Not Provided) Data To Strike SEO Gold. Google Analytics may not be providing keyword referral data anymore, but Chris Liversidge has developed a process for matching keyword queries from Google Webmaster Tools to their probable landing page URLs.
Fluent Refreshes Brand in Aim to Dominate Data-Driven Marketing
What is first-party data, and how can you use this data to enhance your search campaigns? In part two of his multi-part series exploring the data landscape, columnist Alistair Dent tackles these questions.