"We believe the winning companies of the future have a different view of marketing," IBM's Yuchun Lee told me during this week's episode of Marketing Smarts, "In their view, every communication has to be relevant. That has to be the bar." Read more: http://www.marketingprofs.com/podcasts/2012/8974/every-message-must-be-relevant-ibms-yuchun-lee-on-marketing-smarts-podcast#ixzz27bZLxvnI
"According to a study by Litmus, more email is now read on mobile (36 percent) than on a desktop (33 percent) or via webmail (31 percent), and opens in mobile devices have increased a full 80 percent in the last six months," notes Stephanie Miller in an article at the Email Experience Council. Read more: http://www.marketingprofs.com/short-articles/2680/five-ways-to-optimize-email-for-mobile#ixzz2Ba39NHMt
What Is The Biggest Mistake Companies Make With Their Social Media Strategy?
Brands today are now publishers. That's not news to anyone reading MarketingProfs. But how many people have really thought through what that implies? Read more: http://www.marketingprofs.com/podcasts/2012/8924/every-brand-needs-an-editor-marketoonist-tom-fishburne-on-marketing-smarts-podcast#ixzz26xm0lFP2