There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
Don't text and drive: you either see the letter or the danger. This is a fantastic example of how clever use of space can make a big impact. An innovative idea that really drives home the dangers of while driving. by Leo Burnett for FIAT
Simple black & white branding with a modern/geometrical font
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Simplistic logo inspiration - Visual identity architect 16 http://jrstudioweb.com/diseno-grafico/diseno-de-logotipos/
I like this design because it is very creative funny with the word play. The font is easy to read and it caught my attention with the red dot. The design is not cluttered. The message is easily received with one word.