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The Official Site of Raymond Loewy
Shell logo, by Raymond Loewy (1962). Love seeing how the logo is built to be simple and elegant.
Raymond Loewy _ New Man ambigram (1969) I was a buyer for this company in the early 1980's (Beccaria's Best)
A look at some of Industrial Designer Raymond Loewy's brilliant work at if it's hip, it's here.
best. cigarette. logo. ever. raymond loewy.
Raymond Loewy
En 1905, la American Tobacco Company compró la compañía de Patterson y en 1916 presentó Lucky Strike como una caja verde de cigarrillos sin filtro. Años más tarde, el famoso diseñador industrial Raymond Loewy cambió la antigua imagen de la cajetilla: rediseñó el logotipo y la hizo completamente blanca. Su objetivo era reducir costes, modernizar la etiqueta y aumentar el atractivo del envase entre las mujeres fumadoras.
Raymond Loewy (1893-1986) French / Austrian, American industrial designer of simple and streamlined logos, product packaging, office equipment, houses, postage stamp, razors, refrigerators, sewing machine, aircraft, boats, cars, motorcycles, tractors, trains, trucks, and the Skylab space station interior. https://en.wikipedia.org/wiki/Raymond_Loewy
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