Engagement Leads To Loyal Customers: Whenever customers interact with your brand, they become slightly more or less engaged. Stay consistent across every touch-point of the consumer experience to increase your engagement. Discover why customer engagement
Establishing benchmarks and quantifying results from your social-media campaign is less like a sprint and more like an arduous slog, but it's far from impossible. Eight subject-matter experts share their advice for navigating the road between social-media goals and meaningful metrics.