unbelievable - At night, the back-lit poster was reflected in the adjacent glass pane. This revealed the complete McDonald’s ‘M’ logo and the message “open all night” could be viewed the right way round. Bus shelter Campaign by DDB Sidney
I have pinned this because for what it is advertising it is an amazing idea. It is advertising nail biting treatment on the bag, and as you can see the hand hole is of someones mouth. it looks as thought the persons hand is being bitten.
These trucks are a great example of how to push traditional advertising and make it something fresh and eye-catching. I think this might be concept work rather than actual ads, but the idea could be a great way to utilize semis, buses, and more.