A motif in the novel is falling. The people fear falling and some actually do. They fear failure and injuries. Both Angle and Meme fall from tremendous heights. Esperanza fears falling and plans to float away as she is a red balloon.
I really like this packaging design for it's creative use of the "C" and "i" in "Cider" to create a winky face. The choice of text really emphasizes this effect and makes the face appear both animated and playful.