Babyteeth is one of Glaser’s earliest and most successful typefaces — used in his most famous poster —alongside many other notable music promotions, such as this poster for Mahalia Jackson at Lincoln Center. In Milton Glaser Graphic Design, he provides an origin story: The inspiration for my Babyteeth type face came from this sign I photographed in Mexico City. It’s an advertisement for a tailor.
Before the legendary Push Pin Studios, there was the Push Pin Almanack—a small publication produced by Ed Sorel, Seymour Chwast, Reynold Ruffins & Milton Glaser. Even as sophomore art students at Cooper Union this group of classmates was already thinking about autonomy and had set up a studio called Design Plus in a loft near the school. After graduating in 1951 they moved to a different loft and got day jobs.