Almost every fundraising campaign sees a lot of activity during the beginning and end of their campaign with a dip in the middle. If you know this mid-campaign lull is coming though, you can prepare for it and leverage it to your advantage.
Building an email list isn’t just an item to cross off on your crowdfunding checklist. List growth is more than adding names to a database. It’s part of growing the community around your product, and that should happen from pre-launch, through crowdfunding, to retail and beyond. As with most aspects of bringing a product to … read more