If I ever get rich one day. I will buy every single ticket to a Justin Bieber concert, hire a bunch of teenage girl actresses, and when Justin comes out on stage, the girls will just be completely silent and act like they have no idea who he is.
The target would teenagers to young adults. It would target both genders as the song represents love. The demographic would be worldwide mainly because the song includes Justin Bieber, Major Lazer & Mo.