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USAToday Logo, Before and After

Updated branding for USA TODAY. As well, the playful interaction with the branding.

New Company Logos | AIG's New Logo - Business Insider

This Is AIG's New Corporate Logo

Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.

Saul Bass Logos. I remember the brand identity guidebook for AT&T. It was about 300 pages.

Saul Bass logos Bell, 1969 AT&T, 1984 United Airlines, 1973 Avery International, 1990

Mash Creative - Logo Poster

A limited edition of 100 x posters featuring 126 logos designed by Mark Bloom (Mash Creative) between 1998 and

rebrand of Air Pacific back to Fiji Airways    http://www.underconsideration.com/brandnew/archives/from_fiji_with_love.php

A perfectly imperfect symbol (the Teteva) for an almost perfect rebranding effort.

Rybinskkabel Logo, Before and After. Love the new PK logo.

Rybinskkabel Logo, Before and After. Love the new PK logo.

An identity for USA Today, that is as dynamic as the news itself. Within the 6 coloured circles referring to the different sections, a different illustration can be added, together forming a live infographic of that day. Letting the logo be the platform/carriere of the news demontstrates the editorial spirit of the brand.

I'm not sure if logosystems, ecosystems or logofamilies are the right terms.

Nick DiLallo logo evolutions

Watch the evolution of logos for Apple, NBC, and other world-famous brands