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The Happy Eight Hotel Branding

The Happy Eight is a hotel chain from Malaysia, the overall design is inspired by bold and vibrant colors of the Nanyang culture – giving their patrons a mixture of culture and art. It re-interpreted national culture in an unique way, combined with the advantage of the other local hotels. The brand identity system has achieved a very strong coherent brand experience while giving uniqueness to every touch-point, including a bit of packaging. Customers can experience the fabulous Nanyang…
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