A few years back, New York ad agency JWT came up with this brilliantly creative campaign for razor company Schick. To illustrate "the power of four," they created a razor so sharp, it even shaves the hair off tattoos! Clever and creative.
Simple and straight forward. Even thought the copy is in Korean. The art direction speaks it all without other contents. A perfect example of how art direction can successfully carry the ad if done right.
I found this ad to be very clever due to its unique way of showing that McDonalds is open at night with the spotlights that are shining the light to light up the display create the famous golden arches.