Great typography, if bolder and thicker lines on flourishes could work well as overlay. hipster 'typography' combining multiple fonts with small symbols/pictures. A range of bold, thin, cursive, block fonts. Both serif fonts and not.
This is a branding project about a food brand. Granola is a kind of breakfast cereal consisting typically of rolled oats, brown sugar or honey, dried fruit, and nuts. The target of this brand is for young adults.