How Corporate Logos Evolve infographic. This shows how recognizable logos have evolved over time. Logos like Shell and BMW have remained pretty much the same. Brands like Xerox, Pepsi, and IBM have modernized their corporate logos.
No matter what your stage in the book development process, having a grip of solid typography principles can be a helpful asset in the pursuit of quality design and marketing. This the case, here’s a useful infographic that breaks down the basics: