Blue is the favored color by both men (57%) and women (35%), though it is more heavily favored by men. Men dislike brown the most, while women dislike orange the most. Colors that were disliked were also seen as “cheap.” Men tolerate achromatic colors (i.e. shades of gray) better. Women preferred tints while men preferred pure or shaded colors. A majority of men (56%) and women (76%) preferred cool colors in general. Orange and yellow grow increasingly disliked as both genders get older.