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Custom signage erected at the entrance to the gas station directed guests to either the public areas on the left or the by-invitation-only sections to the right. The verbiage was a riff on Ferrari's Maranello, Italy, headquarters that also indicated its partner vendors for the pop-up. "The most important element about Casa Ferrari was that it have a public area," said Adams. "The public space balanced the private space and it was important to give as much a Ferrari experience to the motor…

Custom signage erected at the entrance to the gas station directed guests to either the public areas on the.

Signage guides guests through the various experiences, as do “FordGuides"—experts on both the space and the brand’s vehicles—stationed within the space.

Signage guides guests through the various experiences, as do “FordGuides"—experts on both the space and the brand’s vehicles—stationed within the space.

A cutout step-and-repeat wall allowed the exposed brick behind to show through. Photo: Sean Twomey/2me Studios

A cutout step-and-repeat wall allowed the exposed brick behind to show through.

Salon signage was printed with the Amazon Prime Video logo, as well as the black-and-gold logo for the show. Elsewhere, staffers hung framed photos of the series' characters.

Salon signage was printed with the Amazon Prime Video logo, as well as the black-and-gold logo for the show. Elsewhere, staffers hung framed photos of the series' characters.

The Nutella logo was splashed on games and activities, including a beanbag toss.  Photo: Brian Ach/AP Images for Nutella

Cool idea for lawn party themes. The Nutella logo was splashed on games and activities, including a beanbag toss. Photo: Brian Ach/AP Images for Nutella

Around the World in 40 Places: Top Public Spaces -- this is Granville Island Public Market in Vancouver

Spain is missing but Le Plateau from of course not! Around the World in 40 Places: Top Public Spaces - The Sharing Time!

Coca-Cola sponsored a "Coke Cabana" at the Grand Tasting as well as bars inside the north end tent in a promotion for the brand's 100th anniversary. Decor included a sand sculpture.  Photo: Elizabeth Renfrow for BizBash

South Beach Food & Wine Festival 2015 Coca-Cola at the Grand Tasting: Coca-Cola sponsored a "Coke Cabana" at the Grand Tasting as well as bars inside the north end tent in a promotion for the brand's anniversary. Decor included a sand sculpture.

Ferrari Turned This California Gas Station Into the Ultimate Italian Pit Stop

Ferrari Turned This California Gas Station Into the Ultimate Italian Pit Stop

Debuting during Monterey Car Week and culminating with the Pebble Beach Concours d'Elegance was the Casa Ferrari Carmel, located.

An oversize Ronzoni pasta box was a popular photo set, encouraging guests at the Al Fresco Feast to pose with large utensils.  Photo: Elizabeth Renfrow for BizBash

Ronzoni at the Al Fresco Feast @ South Beach Food & Wine Festival An oversize Ronzoni pasta box was a popular photo set, encouraging guests at the Al Fresco Feast to pose with large utensils.

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