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Custom signage erected at the entrance to the gas station directed guests to either the public areas on the left or the by-invitation-only sections to the right. The verbiage was a riff on Ferrari's Maranello, Italy, headquarters that also indicated its partner vendors for the pop-up. "The most important element about Casa Ferrari was that it have a public area," said Adams. "The public space balanced the private space and it was important to give as much a Ferrari experience to the motor…

Custom signage erected at the entrance to the gas station directed guests to either the public areas on the.

Signage guides guests through the various experiences, as do “FordGuides"—experts on both the space and the brand’s vehicles—stationed within the space.

Signage guides guests through the various experiences, as do “FordGuides"—experts on both the space and the brand’s vehicles—stationed within the space.

Around the World in 40 Places: Top Public Spaces -- this is Granville Island Public Market in Vancouver

Spain is missing but Le Plateau from of course not! Around the World in 40 Places: Top Public Spaces - The Sharing Time!

Debuting during Monterey Car Week and culminating with the Pebble Beach Concours d'Elegance was the Casa Ferrari Carmel, located on iconic Route 1 in Carmel Highlands. The four-day pop-up, open to clients and fans alike, featured a complete branding takeover of the Carmel Highlands General Store and adjacent art gallery. In total, nearly 3,500 visitors made the pilgrimage to Casa Ferrari, representing 30 percent more in attendance than had been initially estimated.

Debuting during Monterey Car Week and culminating with the Pebble Beach Concours d'Elegance was the Casa Ferrari Carmel, located.

GRAPHIC AMBIENT » Blog Archive » National Zoo Washington, USA

Lance Wyman, logo and pictograms for the renowned wayfinding system for the National Zoo in Washington DC, Source Wyman / graphic ambient

A cutout step-and-repeat wall allowed the exposed brick behind to show through. Photo: Sean Twomey/2me Studios

A well-planned Web site can be a highly effective tool in engaging an event's audience, boosting ticket sales, or relaying information to those who weren't able to attend. We asked Web design and event planning pros to share tips on Web site essentials.

Turtle Beach’s booth on the show floor, produced by Ignited, showed off the brand's headsets with a giant version of the product as an attention-grabbing way to get guests inside, and visually define the exhibit entryway.

Thinking Beyond the Station - Project for Public Spaces

Thinking Beyond the Station - Project for Public Spaces

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