I chose this packaging because I thought it was funny and it really matches with the children target. We can also notice a pun in the name of the brand “All berries” and the character is “burried” into the cereals. The pun in the name could seduce parents and the creativity is good: the cereals look like a "ball swimming pool". The graphic design (which is simple) is in coherence with the positioning. Children would love those colors and may have a favourite one.