Explore Insight, Quotes and more!

A moment of insight is worth a lifetime of experience

A moment of insight is worth a lifetime of experience

Research tells you what is, insight tells you what will be

Research tells you what is, insight tells you what will be

Insight is sometimes found in the places we least expect

Insight is sometimes found in the places we least expect

Don't aim to research consumers, but people

Don't aim to research consumers, but people

Over 50% of innovation comes from the customer

Over 50% of innovation comes from the customer

Testing leads to failure. Failure leads to insight.

Testing leads to failure. Failure leads to insight.

Ideas without research are empty shells.

Ideas without research are empty shells.

Data is about discovering insight, not more data

Data is about discovering insight, not more data

As the amount of data increases, finding insight becomes harder

As the amount of data increases, finding insight becomes harder

Testing hypotheses drives progress in science & business

Testing hypotheses drives progress in science & business

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