In 1968, Dean Martin signed a three-year contract for $34 million, which was the biggest contract of its day. Dean had a stand-in show up for rehearsals for the Dean Martin Show while he golfed Monday through Thursday.
Times Square, New York City. The Hard Rock is in what was New York's famous Paramount Theatre, which opened in 1926 and and became the leading live entertainment house in the United States, featuring extended runs by the likes of Benny Goodman, Tommy Dorsey, Jack Benny, Frank Sinatra, and Dean Martin and Jerry Lewis. In the 1950s, promoter Alan Freed staged his famous rock and roll shows there.