Everyone wants to know the ROI of their communications programs, but you can’t find it if you don’t set up your measurement program correctly. Learn about an eight-step measurement process, from objective-setting to return.
Top 12 Blunders PR People Make When Reaching Out to Bloggers
Despite efforts to define the public relations profession, it remains difficult for practitioners to explain their jobs. The author takes a crack at explaining why this is so, and what it means to be a PR pro.