Shri Krishna Chaitanya Mahaprabhu said: "In Vedic literature Krishna is the central point of attraction and His service is our activity. To attain the platform of love of Krishna is life's ultimate goal. Therefore Krishna, Krishna's service and love of Krishna are the three great riches of life."~Sri Chaitanya Charitamrita Madhya-lila
Immediately Brahmā descended from his great swan carrier and fell down before the Lord just like a golden stick. All the four helmets on the heads of Brahmā touched the lotus feet of Kṛṣṇa. Brahmā, being very joyful, began to shed tears, and he washed the lotus feet of Kṛṣṇa with his tears. Repeatedly he fell and rose as he recalled the wonderful activities of the Lord. After repeating obeisances for a long time, Brahmā stood up and smeared his hands over his eyes.