"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.
// What a awesome idea! Showers that look and function like giant Sprite dispensers were installed on popular beaches in Brazil and Israel. The eye-catching showers reminded people of the refreshing power of Sprite.