Milwaukee Brewers Diving into the world of sports, it's pretty easy to miss the meaning behind the Milwaukee Brewer's second logo. Obviously, the MLB logo represents a mitt but it's normally hard to picture the built-in-letters at first glance.
Ji Lee creates typographic illustrations that cleverly relate to the words themselves for his Word as Image series. Logos that involve words can often be playful with elements close to typographic, creating a new way to perceive the message.
The NBC logo has a hidden peacock above the above text which is looking to the right, this represents the companies motto to look forward and not back, and also that they are proud of the programs they broadcast
Tour de France's logo features a bicycle rider. The R is the rider, and the O and the additional circle are the wheels. The font is fun and whimsical, and very French. The color scheme is simple and straight forward.