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Sponsorship

Chambord, the French black raspberry liqueur, has announced its first ever TV advertising campaign with a sponsorship of newest US drama.

Wells and Young’s ‘close to Kestrel sale’

Wells and Young’s ‘close to Kestrel lager sale’

Tennents

Tennent Caledonian beers in Olympic Scotland House - a good light lager

Beer: not as calorific as Brits believe

Brits overestimate the calorific content of beer and lager, according to a new survey by the British Beer & Pub Association.

Westons Cider acquires Aussie distributor

Westons Cider has announced the acquisition of its distributor down under, World Brands Australia (WBA).

The shape of things to come on wine shelves - look and sustainability of the wine aisle is ready to change

Packaging innovation is set to transform the look and sustainability credentials of the wine aisle.

Kopparberg unveils #happenings competition but keeps prize a secret

Kopparberg unveils #happenings competition but keeps prize a secret

Swedish cider brand Kopparberg, has today unveiled a cryptic nationwide social media competition, asking fans to tell them why they want something to ‘happen’ – with the most intriguing response selected as the winner.

101 launches C & C Group beer brand

101 has created and launched a beer brand for the cider-maker C&C Group.

Accolade appeals to the ladies with new ready-to-drink cans

Accolade rolls out RTD cans

diageo%2520spirits.jpg

Diageo forum to help retailers boost alcohol sales

Aldi tops the table of drinks retailing sites

Aldi has topped a table of the UK’s leading drinks retailing websites.

Ardbeg Galileo  This film is not intended to be seen by persons under the legal alcohol drinking/buying age in their country and not to be seen in countries with restrictions on advertising on alcoholic beverages

Ardbeg Galileo This film is not intended to be seen by persons under the legal alcohol drinking/buying age in their country and not to be seen in countries with restrictions on advertising on alcoholic beverages

66 Classic Key Lime Pie offers new route for cream-based alcoholic drinks

A new vivid green tipple is looking to shake up the market for cream-based alcoholic drinks…

BrewDog bites back at Diageo’s tactics

BrewDog bites back at Diageo’s tactics

Merrydown Cider launches £ 2.49 price marked 75cl bottles

Merrydown Cider is making price-marked promotional bottles of the popular heritage cider brand available exclusively in the convenience/wholesale/cash & carry sectors.

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