Antismoke packaging by Behance. This is an impressive packaging design that shows the smokers what the cigarettes can offer to them - a fast path to death. As every day each smoker carries a pack of cigarettes, meanwhile they carry death.
Surfrider Foundation teamed up with advertising agency Saatchi & Saatchi LA to produce this environmental awareness campaign. They collected real trash from local beaches, packaged them up and brought them to local farmers’ markets.