Björn Borg is a Swedish group that owns and develops the Björn Borg brand. Fashion underwear is our core business and largest product area. We also offer sportswear, footwear, bags, fragrances and eyewear through licensees. Björn Borg is currently represented in around 20 markets, the largest of which are the Netherlands and Sweden.
Björn Borg acknowledges the crowd following his 6-4 6-2 6-8 6-4 Third Round victory over Jaime Fillol of Chile during the 1978 Wimbledon Championships. The Swede would go on to claim his third title at the All England Club the following weekend.