Week 3. This Tory Burch advertisement appeals to a consumers symbolic needs. The ad portrays a large group of both men and women of all different groups and interests. This is symbolic because it shows that people who surf, play lacrosse or tennis all have something in common and that is Tory Burch. The diversity of the ad helps create a sense of belongingness which makes it a symbolic ad. Vogue; New York 207.9 (Sep 1, 2017): 592, 593.