Purity were appointed on behalf of Vodafone to promote the Lifies film project across Europe. Purity worked with partner agencies to deliver activations in Madrid, Budapest, Berlin, Bucharest and London.
Purity supplied a carefully selected Samsung trained team with language skills to work at the pop-up Samsung Design Your Life Studios in the Alps. The Studios were in place for four to six weeks in each location either at the foot of the slopes or in the ski resorts themselves.
Purity were selected as partner agency to help AirPortr, an innovative new baggage concierge service, launch their brand into the market. Purity now act as their outsourced HR team and training consultancy.
Purity were briefed to provide a team of Samsung trained staff to work at the Samsung design your life studio at the Cannes Lions Festival of Creativity. We recruited the most suitable team based on past experience of working in similar Samsung Design Your Life Studios. An understanding of latest Samsung products and working knowledge of French was key.
Purity were brought on to provide a team of elite hostesses to launch the first edition of the ‘The Karl Daily’ newspaper. A coupon was included within a limited number of newspapers, enabling consumers to receive a mystery gift from the Karl Lagerfeld shop.
Purity provided a street team of over 30 staff, to manage the Market Street Ad Run to raise money for Macmillan Cancer Care. The aim was to run the distance of a marathon by encouraging the public to each run just a 133 yard stretch. Our team of Ambassadors encouraged over 250 participants to accumulate a total of 21 miles within just four hours.
Purity provided a team of high-end drivers to chauffeur the FIFA World Cup and Coca Cola global management team around the UK. The activation was the UK leg of the global trophy tour, with Purity handling the logistics of the campaign.
Sharing the tingle sensation with Zeo
Purity were briefed to create an offline experience promoting Spanish Olive Oils of Spain. The requirement was to raise awareness of products and encourage consumers to sample and share the experience with friends. The experience visited a number of street food locations across London in addition to consumers events including a Taste of Christmas. Purity also supplied the chef who devised the menu using Olive Oil as the basis for cooking all samples.
We supplied a team of Promotional Actors to work at the annual Toyota showcase in Manchester to educate and inspire over 1,300 UK car dealers. The campaign ran for 7 days and contained 7 different workshops such as the Play and Explore, where the team where encouraging people to play giant football using the cars.