Egnyte's Narayanan Optimization Recommendation Alt tags “are the floating descriptions that show up when you mouse over an image. It's usually best practice to use keywords and their variations in the alt text of an image, and also in the image filename.
Egnyte's Narayanan Optimization Recommendation Meta description tags help attract visitors from the search results page. Include one or two keyword phrases that describe the page’s content, and keep meta descriptions under 160 characters.
Egnyte's Narayanan Optimization Recommendation #1: A Web page’s title tag is still “the most important attribute from an SEO perspective. Use the main keyword phrase in the beginning of the page title tag. The first 64 characters of the title tag are shown as the click-though link in a Google search result. Every page of the website should have a unique page title tag.”
DIY Better SEO Tip #9: SEO Strategy --- Think of your site holistically. “All your site’s content should be relevant and closely associated with other content throughout the site and in line with what your brand represents. Keep it simple and relevant. If content isn't engaging to visitors from a search engine results page, they’ll leave. Lower bounce rates on individual blog posts can have a positive impact on the SEO value they add to the entire site.” (Robert Browne, SEO specialist)
DIY Better SEO Tip #1: SEO Strategy --- Understand that branding and SEO aren’t the same. “You may not consider yourself a phone company; you may think you’re a VoIP company. Guess what? Customers will never search for what you want them to search for. Focus on what your potential customers are searching for, not what you want them to search for.” (John Politsky, president, JDMK Consulting)
DIY Better SEO Tip #3: “Only optimize your site for the keywords that matter to your business. Understand which words your customers use to describe your product by asking them face to face, on a website form, or in a survey. Once you learn this, structure your Web content around it. Use the same lingo they use on your site, because those are the words and phrases that they use to search for you.” --- Adam Barker (Director of Demand Generation, Continuum Managed IT Services)
DIY Better SEO Tip #6: Links --- Set up Google Alerts to track mentions of your company. “When you come across a mention, reach out to the journalist or blogger in question to thank them for mentioning your company and to ask them to please consider linking to you in their article,” Runyon suggests.
DIY Better SEO Tip #4: SEO Strategy --- Use Google’s free tools. Many SEO experts suggest using the free Google Analytics and Google Webmasters tools for your site. These tools can tell you how much traffic you get from Google, which keywords are driving the most traffic, and what traffic is leading to the most conversions.
DIY Better SEO Tip #3: Links --- “Link building and social signals aren't about volume insomuch as they are about relationships, building authority with the people in your industry who already have sway. Their links, and the links from people they associate with, will carry far more 'Klout' — bad pun intended.” (Dave Davies, CEO, Beanstalk SEO Services)
DIY Better SEO Tip #11: SEO Strategy --- Read Moz’s SEO for Beginners Guide. “It’s not an exciting read, but Moz is a leading authority on the topic and the advice is solid. It will provide you with the basic foundation to build upon.” (Ramon Khan, online marketing manager/business development, National Air Warehouse)
Egnyte's Narayanan Optimization Recommendation Use the page’s designated keyword phrase “at least once near the beginning of the content, and also anywhere it makes sense. Don’t use the keyword phrase, its variation or a synonym more than times per page.
DIY Better SEO Tip #5: Links --- Get links from sites that use your images. “If you have visual assets, look around the Web to see if anyone else is using them. There’s a great Firefox add-on, Copyright Infringement Finder that allows to you to track down any image on the Web in Google's image cache. Reach out to these people using your images and ask that they provide a reference back to your site.” (Mark Runyon, President, Vandelay Web)
DIY Better SEO Tip #1: Keywords. The first step for any SEO campaign is to find the keywords Google attributes to your site. The recommended tool for this is the free Google Keyword Planner, which can be used to input your website’s home page URL and review the keyword ideas Google provides. You should also do the same for two or three competitive sites. --- Achalu Narayanan (Internet Marketing Vice President of Egnyte)
DIY Better SEO Tip #3: SEO Strategy --- Answer customer questions with online content. If you’re a dentist, your clients are probably searching for things like, How much does invisalign cost? or Are invisalign braces painful? By answering these questions with Web content, you’re projecting yourself as an authority, which can have a direct impact on your bottom line.” (Salman Aslam, CMO, Omnicore)