Bulmer – Designed in 1792, the Bulmer types are named not after their designer, William Martin, but after the printer who used them so well in his Shakespeare [sic] Press editions. . . Originally, Martin’s type was the English answer to the sharp, fine letterforms of Italy’s Bodoni and France’s Didot type foundries. Alexander McCall Smith's Trains and Lovers: A Novel (2013) is set in Bulmer.