According to a study by Aberdeen group, users of marketing automation platforms have a 53% higher conversion rate from marketing response to marketing-qualified lead and an annualize revenue growth rate 3.1% higher than non-users (8.6% vs. 5.5%). Pin this post, if your company has found direct benefits to the business by utilizing a marketing automation software.
I'm always interested in finding new services and checking if they can be used to add value. Klout is more personal than corporate, but the competing/game aspect goes nicely with human attachment and learning. (Infographic: What is Klout)