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This is too short to be a yearbook copy, but notice the way it uses a humorous, familiar, personal way to get the reader interested. That's why we always include specific WHS details in the theme copies - to try to relate to the reader.

100 Brilliant Ads That Grab Your Attention With Clever Headlines And Copy

good example of the clichés that exist in copywriting. i'm definitely guilty of using a lot of the stuff outlined in this ad. it's tough to understand at first, but the copy at the bottom explains it all. in case you can't read it: "You see, we are looking for writers who can think beyond the clichéd headlines. Mail your resume to [email address]."

[good example of the clichés that exist in copywriting. in case you can't read it: "You see, we are looking for writers who can think beyond the clichéd headlines. Mail your resume to [email address].

PIERS, M&C Saatchi London, Dixons Stores Group/currys, Печатная реклама, Наружная реклама, Креативная реклама

Advertising Agency: M&C Saatchi, London, United Kingdom Executive Creative Directors: Simon Dicketts, Graham Fink Art Director: Graham Fink Copywriter: Simon Dicketts Planner: Neil Godber Typographer: Gareth Davies Account Supervisor: Estelle Lee

Advertentiebureau: Spillmann/Felser/Leo Burnett, Zürich, Zwitserland Creative director: Peter Brönnimann Copywriters: Thomas Schöb, Simon Smit Art directors: Reto Clement, Daniele Barbiereo

The next time I go through a break-up, I'm calling him "my-everything-went-wrong". Sounds better than "ex". Clever insurance ad copy by Spillmann/Felser/Leo Burnett, Zurich

Starburst - The copy makes this ad; the quick story creates an experience for the reader. I think the design is great too, definitely not over-thought.

Starburst

Starburst, Contradictions Art Director: Lacey Waterman Copywriter: Jim LeMaitre Illustrator: Lacey Waterman Advertising Agency: TBWA\Chiat\Day, New York, USA

The Trick Copy on These Clever Ads Shows Another Side to Homelessness | Adweek

The Trick Copy on These Clever Ads Shows Another Side to Homelessness

Here's a clever outdoor campaign from Publicis London for the homelessness charity Depaul that manages to tell two different stories with the same copy.

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