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Panerai's thematic room focused on chronographs, which were showcased in its current selection alongside four new releases. To send the mess... Photo: Alain Morvan

Panerai's thematic room focused on chronographs, which were showcased in its current selection alongside four new releases. To send the mess... Photo: Alain Morvan

Inflatable Cube Booths for Corporate Events via http://www.brandinteractivation.com/ | #eventprofs www.MonasEventDosAndDonts.com/blog | Corporate Event Planning & Blog

Inflatable Cube Booths for Corporate Events via http://www.brandinteractivation.com/ | #eventprofs www.MonasEventDosAndDonts.com/blog | Corporate Event Planning & Blog

The darkest of all the SIHH brand booths, Piaget regaled in its status as the "Master of Ultra-Thin" with a new vertically theme space uplit... Photo: Alain Morvan

The darkest of all the SIHH brand booths, Piaget regaled in its status as the "Master of Ultra-Thin" with a new vertically theme space uplit... Photo: Alain Morvan

Inspired by the atmosphere and style of its boutiques, the Jaeger-LeCoultre booth was designed as a meeting point for collectors, guests, an... Photo: Courtesy of Jaeger-LeCoultre

Inspired by the atmosphere and style of its boutiques, the Jaeger-LeCoultre booth was designed as a meeting point for collectors, guests, an... Photo: Courtesy of Jaeger-LeCoultre

To achieve a cozy, familial feel, the brand built five rooms meant to mimic a family home and showcase the new brand logo and color palette ... Photo: Alain Morvan

To achieve a cozy, familial feel, the brand built five rooms meant to mimic a family home and showcase the new brand logo and color palette ... Photo: Alain Morvan

Demandware booth at IRCE 2014 / Internet Retailer #tradeshow

Demandware booth at IRCE 2014 / Internet Retailer #tradeshow

Could use a similar concept to create a tall, standing countertop where people can place their drink in the coffee area (no seating)

Could use a similar concept to create a tall, standing countertop where people can place their drink in the coffee area (no seating)

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