AuthorRank is Google’s attempt to analyze the influence and reliability of those who write blog posts, web pages, and the like. For the average writer, marketer or content producer, AuthorRank offers an incredible opportunity to brand yourself. Even more important for those of us who write books, it also makes us responsible for the quality of work we produce online. As experts, we have a much greater chance to stand out – because we are accustomed to creating great content.
Client Infographic: The Mobile Advantage If you’re a consumer-facing organization hoping to use mobile to build a strong, long-lasting relationship with your customers, there’s some good news! Smartphone owners are increasingly downloading not just games but customer service apps - especially from their mobile carrier, bank and favorite retailers.
Business success in the era of digital transformation requires a thorough understanding of the digital customer experience (DCX). Businesses that embrace digital transformation, according to Gartner, will be able to spot opportunities and act in a matter of seconds. On the other hand, companies that fail to adopt new digital technologies will face what MIT Sloan Management Review and Capgemini Consulting foresee as competitive obsolescence.