The founder of Mrs. Fields Cookies shares how she did it! "Never ask a question that can be answered with the word, “no.” This doesn’t just apply to business; it’s for daily life as well." "Because I grew up on imitations, margarine and fake, to me the most important thing is to buy the best. That doesn’t always mean designer, or most expensive–it means pure and good and what makes you happy. What I’ve learned is that “good enough” never is … that’s the philosophy of Mrs. Fields."