LE BON MARCHE, Paris, France, "When it rains, we share our umbrella, if we have no umbrella, we share the rain", photo by Benjamin Raimondi. Visual merchandising. Retail store display. Women's clothing and accessories.
How do colours affect purchases? Colour Psychology Shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color.