Great idea! Independent watchdog website on food ads that rates the honesty of their claims. Adding a bit of a super-food or micro-nutrient to that sugar-filled breakfast cereal doesn't make it healthy...so consumers beware! This tool helps you figure out what to believe and what to disregard.
Last month we noted how striking it was when even random web comics were mocking the ridiculousness of the patent system -- pointing to a comic from SMBC. Well, he's back with yet another, even more direct, mocking of the patent system.