Carlsberg stunts with bikers in cinema. Carlsberg stunts in Belgium with 148 bikers in a movie theatre. Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen.
Is This The Most Interactive Print Ad Yet? --- Using Lexus created technology called Cine-Print, the ad comes to life only when you take an iPad and put it behind the printed ad in the October 15 issue of Sports Illustrated.