Butterfly Weed is a native perennial with flat-topped, orange or yellow flower clusters at the ends of its stems or in its leaf axils. From midsummer to autumn, it produces clusters of brightly colored flowers that attract insects, followed by fruit and showy seed. Plant in a border, meadow, butterfly garden, or wildflower garden. U.S. native. Attracts bees and butterflies. Needs full sun and fertile, well-drained, loamy soil. They have taproots and resent disturbance.