Explore Sustainable Style, Pharrell Williams and more!

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... new technology that G-Star RAW and Bionic has developed...  The RAW for the Oceans collection uses fabrics made from retrieved ocean plastic. This partnership with Bionic Yarn marks the world’s first denim made from recycled plastic bottles.   After collecting ocean plastic from the shorelines of Indonesia with The Vortex Project, we transform it into the bionic yarns ...

RAW for the Ocean - denim line by Pharrell Williams made from reclaimed plastic from the ocean

G-Star RAW's "Printed jumper" from the RAW for the Oceans 2014 collection, a collaboration between G-Star RAW and partners Bionic Yarn and Parley for the Oceans.

pharrell williams, G-Star create ‘raw for the oceans’ collection made from bionic yarn

Printed Tee Slim elongated T-shirt constructed from innovative Bionic Yarn, with an all-over discharge print of ‘Otto’, the RAW for the Oceans mascot. The side seams have been moved forward for a flattering effect. RAW for the Oceans is a project recycling ocean plastic into G-Star collections, curated by Pharrell Williams, with partners Bionic Yarn and Parley for the Oceans. Shop Close-up  http://rawfortheoceans.g-star.com/?utm_source=Complex_USA&utm_medium=Banner&utm_campaign=RFTO

RAW for the Oceans is a project recycling ocean plastic into G-Star collections, curated by Pharrell Williams, with partners Bionic Yarn and Parley for the Oceans.

Jeans reciclados.

Jeans reciclados.

Levi's new WasteLess Denim Collection will be made from a minimum of 20 percent post-consumer recycled waste perhaps my next pair of jeans?

Jeans......H&M Launches Their Best Conscious Collection Yet! via @WhoWhatWear

H&M Launches Their Best Conscious Collection Yet!

Jeans......H&M Launches Their Best Conscious Collection Yet! via @WhoWhatWear

10 Denim Brands All With the Latest in Denim Technology to Make You Look the Best You Can Be "...paying for a better quality denim with a mixture of ingredients such as polyester, Lycra, Spandex, Tencel, Rayon all mixed with cotton, to give this luxurious soft feel denim that works as a second skin. I’ve listed the fabric content which will give you an idea of how stretchy your chosen jean is, starting at 2% to 4% ( Lycra & Spandex is the stretch factor in the jean)."

A BRAVE NEW WORLD IN DENIM TECHNOLOGY

10 denim brands all with the latest in denim technology to make you look the best you can be

Creative fashion shoot.

UNIQLO Cotton Flannel: moving beyond its American workwear and casual roots to a global classic for today.

denim destruction

Leading turkish denim mill ISKO reinvents the denim destruction trend with their innovative new fabric SCRATCH’N JEAN™.

Denim from recycled ocean plastic

RAW for the Oceans is a collaborative project that takes plastic from the world’s oceans and transforms it into innovative denim and apparel.

Indian Ocean  made from refuse plastic found in this ocean

Studio Swine's Gyrecraft collection includes five pieces that incorporate plastic trawled from the oceans, based on the tradition of maritime crafts and making at sea.

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